The Course

The Racing Media Academy starts with an intensive week at the British Racing School in Newmarket. Here you will get great insight into the media and learn skills all delivered by some of the best people in their field. 

There will be presentations and interactive learning sessions from the greatest in racing.

The content of the 2024 course is still being put together, but to give you an insight into what you might expect, here are a few examples of what happened in 2023.

  • Alice Plunkett – the reality of working in racing media
  • Alex Hammond – preparing for when live tv goes wrong!
  • Rupert Bell – radio broadcasting and sound
  • Rishi Persad – D&I and how racing broadcasting can open doors
  • Lydia Hislop and Lee Mottershead – theory and practical sessions on writing and presenting
  • Equine Productions and JockeyCam teaching you camera operation and production
  • Rod Street talking through his experiences as the head of Great British Racing  

The week drew to an end with a day at Sandown Park for the Bet365 Gold Cup – the grand finale to the jump racing calendar where our cadets witnessed the Champion Jump Jockey and Trainer being crowned, and saw first-hand an access all areas to racing’s broadcasting in action.  After an evening stay in London, they then went on to watch Luck on Sunday being broadcast live from the Racing TV studios in Ealing. 

We aim to show you a variety of ways to access future careers within the media as well as teach you about the horse racing industry, so don’t worry if you don’t know anything this is the place to start!

Read on for the course content from 2023.

Itinerary

BRS Logo

Sunday 23rd April 2023

Time
Activity
Speaker/Organiser

17.00 - 18:00

Check in to BRS

Cath Goff
Course Facilitator BRS

18:00

Set the scene/filming
Drinks/snacks in Theatre Bar

Lee Moulson
Racing Media Academy Project Manager

18:00

Set the scene/filming
Drinks/snacks in Theatre Bar

Lee Moulson
Racing Media Academy Project Manager

Monday 24th April 2023

Digital Media Day
Time
Activity
Speaker/Organiser

08:00 - 08:30

Breakfast



09:00 - 09:30

Welcome

Josh Apiafi
Racing Media Academy

09:30 - 11:00

Social Media

Michael Andrews

11:00 - 11:30

Tea/Coffee Break

 

11:30 - 13:30

Podcasts & Presenting

Nick Luck

13:30 - 14:30

Lunch



14:30 - 16:30

The Promotion of Racing & Welfare Comms

Gabi Whitfield

17:00 - 18:00

Tour of Rossdales Vets

Cath Goff
Course Facilitator BRS

18:15 - 18:45

Dinner



18:45 - 20:00

Photography in Racing

Dan Abraham & Josh Apiafi

Tuesday 25th April 2023

Raceday Media
Time
Activity
Speaker/Organiser

08:00 - 08:30

Breakfast



09:00 - 11:00

Yard Visit, James Ferguson

Cath Goff

11:00 - 11:15

Tea/Coffee Break

 

11:15 - 12:45

Media & Crisis Management

Alex Hammond

12:45 - 13:45

Lunch



13:45 - 15:00

Race Commentary

Stewart Machin

15:30 - 15:45

Tea/Coffee Break

 

15:45 - 17:00

Conducting Interviews/Broadcast Radio

Rupert Bell

17:00 - 18:00

Dinner



18:00 - 19:00

The Reality of Racing Media (Zoom)

Alice Plunkett

Wednesday 26th April 2023

Producing & Camera Day
Time
Activity
Speaker/Organiser

08:00 - 08:30

Breakfast



09:00 - 10:30

JockeyCam

Sam Fleet
JockeyCam

10:30-10:45

Tea/Coffee Break

 

11:15 - 12:45

Camera Work Session 2
Presenting and telling story on camera

Dave James
Equine Productions

Packed Lunch



12:15-13:15

National Stud visit
Creating a film

Cath Goff/Lee Moulson

14:30-16:30

Film review

Dave James
Equine Productions

16:30-16:45

Tea/Coffee Break

 

17:00-17:30

Camera Work Session 3
How to be Directed

Dave James
Equine Productions

18:00 - 18:30

Dinner



18:30 - 19:30

Camera Work –
Reviewing your work and producing for
distribution

Dave James
Equine Productions

Thursday 27th April 2023

Journalism & Presenting Day
Time
Activity
Speaker/Organiser

08:00 - 08:30

Breakfast



09:00 - 11:00

Grabbing your readers attention

Lydia Hislop
Journalist & Broadcaster
Lee Mottershed
Racing Post

11:00-11:15

Tea/Coffee Break

 

11:15 - 12:45

Contributing to the Debate

Lydia Hislop
Journalist & Broadcaster
Lee Mottershed
Racing Post

12:45 - 13:30

Lunch



13:30 - 15:15

Interviewing on Camera

Lydia Hislop
Journalist & Broadcaster
Lee Mottershed
Racing Post

15:15 - 15:30

Tea/Coffee Break

 

15:30 - 17:00

Writing a Report

Lydia Hislop
Journalist & Broadcaster
Lee Mottershead
Racing Post

17:00 - 18:00

Dinner



18:00 - 19:00

Mock Raceday Brief

Lee Moulson

Friday 28th April 2023

Skills and D & I
Time
Activity
Speaker/Organiser

08:00 - 08:30

Breakfast



08:30 - 12:00

Mock Raceday (putting your skills to test)

Lee Moulson
RMA

12:00 - 13:00

Racing Pathway

Josh Apiafi & Lee Moulson

13:00 - 14:00

Lunch



14:00 - 15:15

Visit to Dalham Hall Stud

Cath Goff

15:15 - 15:30

Tea/Coffee Break

 

15:30 - 17:00

What’s next RMA Cadets

Lewis Knowles/
Michael Teeny

17:00 - 18:00

Dinner



18:00 - 19:30

Drinks and tour of Jockey Club Rooms

Lee Moulson/
Josh Apiafi

Saturday 29th April 2023

Raceday Live
Time
Activity
Speaker/Organiser

07:30 - 08:00

Breakfast & Check Out of Rooms



08.15

Depart for Sandown

Lee Moulson
RMA

11.30 – 16.00

Behind the Scenes & Hospitality Sandown
Races

The Jockey Club

16:00 - 17:00

Check In



Sunday 30th April 2023

Luck on Sunday
Time
Activity
Speaker/Organiser

7.30 - 11.30

Luck on Sunday at RTV studios

Nick Luck

11:30

Depart from Course

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