Liam Mullen is twenty years old, and from Newmarket, Suffolk. He is studying sports broadcasting at UCFB Wembley, with aspirations of becoming a racing presenter / social media content creator after graduation.
While growing up, he developed a passion for horse racing influenced by his dad being a jockey. Having grown up in a racing background, Liam has been very fortunate to spend half of his life growing up in Dubai, in and around the racetracks, he has been lucky to be at multiple Dubai World Cups. Initially heading to the US on scholarship to play college golf, a growing interest in media changed his decision and he has recently been volunteering as a production assistant at AFTV.
Liam applied to the RMA because he wanted to learn from the experts in the racing industry. For him, the RMA is the first major step in his racing media career, and he can’t wait for his placement with the Jockey Club; having spent the last year and a half dedicated to his horse racing social media, he was lucky to begin creating social content for William Buick during the last six months.
He would love to be part of securing the longevity of horse racing and hopes to learn new skills with a long-term ambition of presenting horseracing and encouraging more people to enjoy the sport.
My week at the Racing Media Academy was nothing short of special. The academy provided a comprehensive introduction to the world of racing media, blending expert-led workshops, hands-on projects, and invaluable insights into the industry. From the opportunity to connect with industry leaders and understand the intricacies of broadcasting to learn the ropes of digital content creation, every moment was packed with learning and inspiration.
Coming into the placement with The Jockey Club I thought I had a decent grasp of social media, but working on the Coral-Eclipse showcasing City Of Troy’s Derby-Eclipse double, The July Festival where William Buick achieved an incredible 100 Group 1’s, and many other race meetings. I quickly realised I knew very little and that’s the best lesson I could have had! Witnessing all of the meetings firsthand taught me valuable lessons about crafting compelling narratives and creating content that resonates with diverse audiences, whether through captivating visuals, engaging storytelling, or strategic timing. I’d like to thank Michael Andrews and Joe Hughes whose talents and efforts to create a massive following on all platforms have been both educational and inspiring.
I would like to say thank you to all at the RMA and everyone who has been involved in getting me to this position and making it possible for me to pick up skills in an industry which continues to fascinate me. I hope that I will be able to continue learning and meeting incredible people. It has been an absolute dream and I will forever be indebted to these experiences. Whilst the journey of the RMA is over, I know it’s just the beginning of us riding a dream.
To anyone who had any hesitation to apply at first, I hope after seeing what we got up to, all that uncertainty has faded away.
